ealing with the media has always demanded "hands-on" expertise. That's one of the reasons why we have opted to handle all media placement the personal way - in-house, using research data, cost ratios, direct contact and lots of common sense.       Our media tracking systems are designed to carefully manage the purchase, and to protect a client's investment. As testament to our professionalism, other agencies have used us to handle their media purchases.     atabase Marketing is a cost-effective way to reach and persuade prospective travelers on a company's services and protect that level of awareness from being switched. An effective program must coordinate lead generation, qualification, fulfillment and follow-up along with tele-marketing and internet capabilities. An example is our campaign for the Lake Geneva Region of Switzerland that combined targeted, repetitive direct mail; with contests, the internet and educational goals.     arketers of travel products often overlook the opportunities to maximize their existing resources as well as ways to capitalize on current trends. New products and product rejuvenation are ways to achieve those goals. Our experience ranges from the repackaging and repositioning of travel products, to creating an "endorsed vendor" magazine for franchisees of Choice Hotels International.