ur philosophy is to use the internet medium as an integral part of an overall plan. The internet technological revolution is changing the way that many gather travel planning information and book their travel arrangements. A well conceived web site captures the essence of the travel product, is user friendly and is designed and written from the view-point of the consumer.       An example is the web site we developed for a small luxury hotel, www.lombardyhotel.com. A web site that reinforces their distinctive image and positioning.     he power of the press to make the phones ring cannot be underestimated. Consumers view articles and "mentions" in the media as news and unbiased endorsements. As a result of our publicity efforts, stories and items about our clients and their products have appeared in newspapers from The New York Times and Washington Post to such top magazines as Condé Nast Traveler and Travel Holiday.       Another very effective publicity tool is press trips and receptions. Our approach is to develop a plan that explores all possible stories and then invite those journalists who have a track record for getting published.